ANALYSIS OF LIVE STREAMING COMMUNICATION STRATEGIES ON TIKTOK SOCIAL MEDIA TO INCREASE MSME SALES: A STUDY ON TIKTOK GLAD2GLOW

Analysis of Live Streaming Communication Strategies on Tiktok Social Media to Increase MSME Sales: A Study on Tiktok Glad2glow

The MSME sector is the main driver of economic growth in Indonesia.This is because the existence of MSMEs has provided many entrepreneurial resources and employment opportunities for the community.MSME communication strategies have begun to move towards their business activities which initially started from offline shops / door-to-door, now moving

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GENERAL GUIDELINES CONCERNING THE RELATION INTERNATIONAL INTELLECTUAL PROPERTY BUSINESS VERSUS HUMAN RIGHTS AND CIVIL LIBERTIES

Today, the intellectual property protection is no longer an absolute social and legal that justifies adoption of any measures necessary to protect it.Initially seen as the prerequisite for sustainable development, implementation of new technologies, and encouragement of international trade, the intellectual property, especially prior to ACTA (Anti-

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